A New Take on Conference Networking

Many conferences and meetings give attendees the opportunity to network with fellow attendees in traditional settings like meeting rooms, receptions and luncheons. But why limit yourself to one environment to expand your professional network? Your best connection may be sitting right next to you on the conference shuttle.

Stewart Transportation Solutions CEO, Eddie Stewart, wrote about this concept in a November 2012 Small Market Meetings article called, “Working a bus to your advantage.”

“In sales, “working a room” is a well-known phrase. Networking at a business luncheon, cocktail party or a company function all qualify as working a room. When you can successfully move from person to person, introducing yourself and talking about your profession, you have mastered working a room. If you are really good at it, working a room can often turn into business for you or your company.

Working a room without being overbearing requires skill and finesse. It’s all about a captured opportunity to sell. But have you ever thought of “working a bus?” A bus provides a fantastic opportunity for a captive audience.

You may ask yourself, how often do I get the chance to work a bus? More than you think. When you are attending a conference or event and you ride the provided shuttle bus to and from your hotel, think about how you can make better use of this time.”

Click here to read the full article and some tips on how to maximize your mobile networking opportunities.

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